Moving Mountains® products generate less greenhouse gas emissions and require fewer resources to make (compared to animal meat of the same weight). They are packed with plant protein and natural ingredients and contains zero cholesterol. Their products use 100% plastic-free, recyclable retail packaging, is 100% free of nasties and are cruelty free. Moving Mountains® is also certified vegan by The Vegan Society.
Moving Mountains® was formally founded in 2016 by Simeon Van der Molen who came up with the idea in 2014 after he was diagnosed with high cholesterol and was forced to either cut out meat and dairy or go on statins. Deflated with the lack of seriously tasty meat alternatives on the market, Simeon, who was already an entrepreneur with his eco-friendly household products brand, Ecozone, decided to focus on creating meat alternatives that taste, look, smell and satisfy like animal meat. By doing this, he hoped to make real and long-lasting change to human and environmental health, whilst protecting animal welfare. Moving Mountains® was born.