Founder & Director
Sasha is from the north of England and worked as a lawyer in London for 12 years before moving to Singapore with husband Jonny and her young family in 2008. Sasha's passion for food met with some obstacles when she found it really difficult to find cooking staples like chicken, seafood and meat that were free of antibiotics and hormones. But this also presented a fantastic opportunity to create a business dedicated to sourcing and selling beautiful, 'clean' food, and so The Barbie Girls was born in 2011.
In addition to travelling in search of fabulous new products, Sasha combines her love of food with cooking, and adores spending time in Margaret River with family whenever she can.
Una hails from Dublin, Ireland and is a former corporate spin doctor, but we at Sasha's Fine Foods found a cure for that! Having worked for 25 years in Europe and Singapore with multi-nationals, PR agencies and tech firms, she is energised to be applying her experience in the fascinating and fun environment of great food. She looks after all our marketing, brand and media communications, both online and offline, PR and events ensuring we present ourselves with as much integrity and panache as possible.
Another obsessive foodie, Una's baking addiction is second only to her recipe hoarding and coffee drinking. When not wrapped up in food, she also enjoys reading, a game of tennis, travel and looking at other people exercise.
Like the conductor of a great orchestra, Leonard manages all aspects of our day-to-day business operations. He’s the one responsible for all the moving parts; from our entire supply chain, to the warehouse and right up to delivering to our customers, Leonard ensures that we never miss a beat. Leonard has many years of hands-on experience with local and international organisations including DHL, FedEx and CWT where he honed his skills in the complexities of supply chain and logistics management.
A young dad and husband, Leonard only stops to eat and breath a few times a week, yet he miraculously manages to remain good-humoured, calm and open at all times.
Mei is a key member of our family, managing our supply chain and shepherding our products all the way through from our sources to our warehouse. She's a cool, calm, collected professional with a twinkle in her eye and a great attitude to work and life. She started in our warehouse, and quickly galloped forward to her current role where her attention to detail and ability to multi-task is a sight to behold.
From The Philippines, Pam arrived in Singapore in 2010 for her internship at a well-known seafood restaurant and has been here ever since.
Pam is the first port of call for many of our customers, and is eternally helpful and upbeat. Pam hand-holds customers through setting up accounts, amending orders and generally advising on every aspect of service. A stickler for detail, she keeps us all in line and always has a kind word and a big smile to share.
The Engine Room
Born in Singapore, the lovely Hanz 'solo' brings his extensive experience in food logistics and e-commerce to The Barbie Girls. When asked why he chose to work with us, he says "it feels like a family. My love for quality fine foods was what brought me here and I saw a lot of potential for this company that I didn’t want to miss out on!"
When Hanz isn’t running the warehouse squad like a tight ship, he’s cafe hopping around Singapore with his camera - you can find him 'gramming his latest finds with drool-worthy photos of great food. Hanz is a serious foodie, passionate about his work and always brightens up our day.
Loga fares from the city of Perak in Malaysia and now lives in Johor Bahru. He makes the three hour journey to and from work on his speedy Yamaha motorbike every day (yeah he’s cooler than the rest of us). Loga may seem like a strong, silent, soulful biker dude…but in fact he’s always bursting into giggles. He’s dedicated to working hard with Hanz in the warehouse squad. He’s also a nifty midfielder on the football pitch.
Iz Mar The Legend. Born in Singapore, Iz Mar has over 12 years of Food & Beverage experience, from fine dining services to training & leading service staff at top hotels in Singapore. Iz Mar joined The Barbie Girls so he could spend quality time with his all-important family.
Iz Mar is a complete gentleman, much loved by all our customers for his kind, upbeat, friendly manner. His aim is to provide "The Best Customer Service in Town", and judging by the constant feedback we receive, he achieves this every single day. Iz Mar is also responsible for training our new drivers and ensuring they understand our ethos of fantastic customer service.
The Sparkle Angels
The delightful Kwee Eng entertains and keeps our space clean on a weekly basis. Hearts of gold, happy souls, Kwee and her buddy bring some delightful perspective to our office, helping us appreciate all the more how lucky we are to work here in Singapore as members of such a great team.