Sasha's Story

Welcome to Sasha’s Fine Foods, formerly The Barbie Girls. I hope you will enjoy our beautiful products - carefully sourced from suppliers I trust.

What our Customers Say

"I just want to take a moment to express my gratitude for the quick, nimble and friendly way you guys handled by order! I had a case of baby brain, under-ordered and emailed the SFF team who got back to me very quickly and made the add-on adjustments. The additional burger patties and sausages arrived and were greatly enjoyed by our guests at the BBQ who had previously never heard of SFF (and how they have!). Your delivery man was also incredibly polite and lovely! My husband and I are so taken by the service, we're committed to spreading the good word about both the brand and its great produce!"
Vanessa B.
"I had Salmon last night From SFF! I simply roasted it in tinfoil bag in the oven with a bit of a rub on it, over a kale Caesar salad. Honestly was the most delicious salmon I've ever had! I order it at every resteraunt but this just blew it away!"
Judi O.
"The NZ Salmon was absolutely stunning, so much better than anything you get from Cold Storage or generally, what you find in shops in Singapore. I cooked it very simply, on a pan for 2/3 minutes then put in the oven for another 7 to 8 minutes and that was it! Really tasty with a yet, so simple recipe. I can't wait to try the organic beef I ordered and the NZ Blue Cod!!"
Theo L.
"Keep up the good work and I just wanted to say that I find your customer service to be fantastic. Always very helpful and attentive and the drivers delivering the food are all so very nice! Thanks for making it possible for us to find such nice food in Singapore."
Our customer #1
"Sasha’s chicken is the only one I am able to eat in Singapore. There is a funky smell in “all” other chickens I’ve tried (including restaurants and people’s homes). I’ve no idea what’s different but I am totally ok with chicken when overseas or even in my Himalayan hometown. Love it that I am able to eat chicken again."
Our customer #2
"I love the friendliness of the delivery staff. It makes you feel valued as a customer. Occasional free items that are going out of stock also makes you feel valued. I enjoy the articles, they are well written and provide interesting info that I think is important when making food choices in today's world."
Our customer #3
"First of all huge congratulations on the launch of Sasha's Fine Foods, secondly thank you for the wonderful customer service you always provide. In my haste of ordering yesterday I clicked my old address, I got a call from the driver saying he was outside, it then dawned on me. "Don't worry just SMS your new address not a problem". He then arrives with his huge smiles and delivers all goods into the kitchen. No grumbles just lovely smiles and chit chat all the way. Apologies and thank you again to all staff such a great company to deal with! A very happy customer."
"First, I would like to say that I am a big fan of yours, of your team and service. I feel very lucky and grateful that while leaving in Singapore I am able to get the best clean food at my door step with a great service. I love your re-branding and website - I have been ordering for maybe a couple of years, and I love seeing the range growing, the way you carefully choose your suppliers and share the information with your customers, as well as the attention to sustainability. It gives me great confidence in the product I am buying, and the satisfaction that I am feeding my family with good stuff while looking after the environment. So a big thank you for your work - really appreciate it."
"You have the best delivery Drivers in Singapore. They are the only people we customers generally speak to and they are always so lovely. [...]"
Our customer #4
"Keep up the good work! :-) We love your products and it is so important to us to have ethically sourced food of amazing quality on the table. We are mainly Singaporeans but if we go for meat and fish we source it from you 99% of the time."
Our customer #5