Sasha's Story

Welcome to Sasha’s Fine Foods, formerly The Barbie Girls. I hope you will enjoy our beautiful products - carefully sourced from suppliers I trust.

What our Customers Say



"I just want to take a moment to express my gratitude for the quick, nimble and friendly way you guys handled by order! I had a case of baby brain, under-ordered and emailed the SFF team who got back to me very quickly and made the add-on adjustments. The additional burger patties and sausages arrived and were greatly enjoyed by our guests at the BBQ who had previously never heard of SFF (and how they have!). Your delivery man was also incredibly polite and lovely! My husband and I are so taken by the service, we're committed to spreading the good word about both the brand and its great produce!"
Vanessa B., September 2018
"I had Salmon last night From SFF! I simply roasted it in tinfoil bag in the oven with a bit of a rub on it, over a kale Caesar salad. Honestly was the most delicious salmon I've ever had! I order it at every resteraunt but this just blew it away!"
Judi O., November 2017
"The NZ Salmon was absolutely stunning, so much better than anything you get from Cold Storage or generally, what you find in shops in Singapore. I cooked it very simply, on a pan for 2/3 minutes then put in the oven for another 7 to 8 minutes and that was it! Really tasty with a yet, so simple recipe. I can't wait to try the organic beef I ordered and the NZ Blue Cod!!"
Theo L., September 2018
"I just wanted to say, thank you for supplying us with great food during our time in Singapore. An extra big thank you to our lovely delivery guy, who always came with a smile and a kind word."
Stacey G., November 2018
"Thank you!! you guys are the best!!! Just moved to you guys from another butcher/grocer and it has been SUCH a good experience!!!"
Tarana S., April 2019
"First of all huge congratulations on the launch of Sasha's Fine Foods, secondly thank you for the wonderful customer service you always provide. In my haste of ordering yesterday I clicked my old address, I got a call from the driver saying he was outside, it then dawned on me. "Don't worry just SMS your new address not a problem". He then arrives with his huge smiles and delivers all goods into the kitchen. No grumbles just lovely smiles and chit chat all the way. Apologies and thank you again to all staff such a great company to deal with! A very happy customer."
Sharon, February 2017
"First, I would like to say that I am a big fan of yours, of your team and service. I feel very lucky and grateful that while leaving in Singapore I am able to get the best clean food at my door step with a great service. I love your re-branding and website - I have been ordering for maybe a couple of years, and I love seeing the range growing, the way you carefully choose your suppliers and share the information with your customers, as well as the attention to sustainability. It gives me great confidence in the product I am buying, and the satisfaction that I am feeding my family with good stuff while looking after the environment. So a big thank you for your work - really appreciate it."
Claudie, February 2017
"I recently purchased some pies and wanted to write in and let you know how much I enjoyed it. Reason being I am allergic to processed and fermented food. A lot of chicken pies out there use packaged chicken stock and I almost always react to these chicken pies. I have to say I was waiting for something to happen when I ate the black pepper chicken pie but nothing happened! [...]"
Jessie L., March 2019