Check what our customers say about us
What made me buy from Sasha's Fine Foods was the meat. I was worried about the origins of meat in Asia and I knew from a friend that Sasha visited all of her suppliers personally. The only way that you can really know where your food comes from is to visit the producer yourself or trust someone who has (i.e. Sasha). I used to use SFF less often for special purchases. When we had friends over for a BBQ or cooking a special meal for my wife Lydia; but then we started to shop more regularly. Life is too short to not eat good, and more importantly healthy food, and before Sasha's Fine Foods our helper Tata used to buy most of the food and would pride herself in getting a cheap bill. That scared me a little as I am sure the local supermarkets in Singapore don't care too much about provenance and would certainly compromise on quality if it meant more margins. So now we will order regularly (once every two weeks or so). What I really like is the growing Sasha's Farms range, I have replaced soft (sugary) drinks with Sasha's Farms Kombucha, and both Lydia won't miss our daily morning shot first thing every morning! The coconut oil is also one of my favorite things, I used to use it for cooking but it is too good, so now I put it on my hair and skin!. And of course Sasha's home made fish pie, we eat once a week!
As a busy mum of three I used to race around Singapore grabbing meat from one place, fish from the other and at the same time trying to find tasty gluten free goodies. What a game changer finding Sasha’s Fine Foods has been for me. I so look forward to our weekly delivery of meat, fish, veg and bread, plus the sneaky treats that magically end up in my order…..! Over the last few years we have adjusted our diets so we eat less meat and what we do eat has to be the very best quality I can get my hands on. As a family, animal husbandry and welfare is our top priority and I always feel absolutely confident that what I buy from Sasha firmly ticks this box. My favourite fish are Mount Cook Salmon and melt in your mouth Patogonian Toothfish and my favourite meat is the Sutton Hoo Chicken.
I first came across Sasha’s Fine Foods when the company started out as “The Barbie Girls”. That was so long ago so I can’t fully remember what I first bought, but knew we would be forever clients when my three young children (back then) fell head over heels in love with the salmon and trout. After so many years, the children always say “it’s not as good as Sasha’s” if they come across salmon from another supplier! But we also have a lot of close seconds like the fresh pasta, cheeses, and chorizo. The mini burgers and sausages are also always good to have in the freezer for that last-minute play date. And the big bag of prawns has saved our household more than once on a hectic Sunday evening. In addition to the quality of the food, I value Sasha's reliability - I can count on a timely delivery, or a generous ahead of time notice if something is unavailable. I like the family-run feel even after so many years!
Luckily for me someone recommended Sasha's Fine Foods early on into my Singapore life. Before becoming a regular SFF shopper then it would be a mission to get to a butcher and I have never found such good fish anywhere else in Singapore. Once you have tasted some of the salmon you can’t ever go back to buying salmon from anywhere else EVER... the quality and taste is just not the same, it literally melts in your mouth. I love that Sasha has been increasing the product range, great to have new options on the table. Their customer service and delivery is spot on, never have i had an issue with delivery or customer support - so helpful. I can’t pick one Favourite product so my top 3 are the entire salmon range, shepherds pie and the lamb fillets... oh and the Parma ham! Happy birthday to Sasha and her wonderful team.
I enjoy ordering from Sasha’s Fine Foods as there is a variety of foods/dishes to choose from. I appreciate that much thought has been put into what is offered. One item which is a favourite with my family is Shepherd’s Pie. My son really enjoys it. It was never a dish he would eat before but now he is a fan of Sasha’s Shepherd’s Pie! I have tried a number of items from Sasha’s and I look forward to trying more items from Sasha’s! Great job! Happy 9th Anniversary!
I came over to Sasha's after months of poor service from another grocer who grew too big too quickly. Despite the higher prices and smaller variety of goods, I took a deep breath, checked my wallet for big bills, and decided to give Sasha's a try. I was not disappointed. The careful attention of the owners to the quality and condition of food, right up to point of delivery, was made possible by the tight ship they run. The personal touch and the way staff like Leonard, Pamela, Manilee and many others is probably their best marketing tool. You are not dealing with a money-collecting machine, but with individuals whose name you know and can be depended upon to make decisions when necessary. More like the kind of Grocer you used to know at the neighbourhood store. I did wish they would sell more of the 101 other things I love to eat, but have come to realise that enlarging inventory might come at a sacrifice to quality and focus. What was my favourite thing about Sasha's? It was undoubtedly the get-together-cum-cooking promotion they organised a few months ago. With that, I was hooked for good. When you get to meet them, their interest in the customer, their product knowledge and warmth come through in a way no Blog can ever communicate. It was a warmth and a sincerity that continues to impress whenever I need to contact them. Keep it up, Sasha's - and don't grow too big!!
They use ZERO packaging for their delivery! Living in Singapore, where it's an endless battle to use as little plastic as possible and extremely depressing watching people use numerous bags etc. without a second thought, this was a revelation and a very happy discovery for me. I'm also very pleased to be able to buy free range meat and local food.
Thank you so much for investing in providing fresh, good quality produce and sourcing them for us.
The chickens and fish we've bought from you do taste very different from the regular ones from the market or supermarkets. We take that as a good sign!
Meanwhile, I bought our first Lasagne from you last week and my son loves it. He says it's better than the restaurants'. He had both the servings! But fortunately, he allowed us to share a bit of it. Haha.
Keep up the good work. And thanks for your passion and ethics!
Here is tonight’s supper - Sasha’s NZ toothfish with your tasty potatoes and cherry tomatoes on the vine. Delicious!
Many thanks again
Thank you!! you guys are the best!!!
Just moved to you guys from another butcher/grocer and it has been SUCH a good experience!!!
Thank you for my order and for being so helpful over the phone when I was confirming timings. May I also say how cool it is that you have your drivers check the orders and deliver without any extra packaging, so I don’t have to worry about unpacking a million bags.
Reason being I am allergic to processed and fermented food. A lot of chicken pies out there use packaged chicken stock and I almost always react to these chicken pies. I have to say I was waiting for something to happen when I ate the black pepper chicken pie but nothing happened! You have no idea what this means to me. Chicken pies used to be one of my favorite items but I couldn’t eat them after I developed this allergy a few years ago. It’s evolving and I still cannot pinpoint what exactly can cause the flare-ups.
I will try the bacon and egg quiche and the chicken and mushroom pie next. I am hoping nothing will happen too. Please continue doing what you do. Thank you.
I am so so happy that you have put the best milk in Singapore onto your website. This is the only milk I will feed my kids so thank you for saving me the effort of going elsewhere to find it.
I just wanted to say, thank you for supplying us with great food during our time in Singapore. An extra big thank you to our lovely delivery guy, who always came with a smile and a kind word.
Please donate any bonus remains to a charity of your choice.
All the best.
Love what you do!!!
You have the best delivery Drivers in Singapore. They are the only people we customers generally speak to and they are always so lovely. I used to order directly [...]
Nothing other than to say, that my family and I LOVE all of Sasha's products. I love paying that little bit more to know that I am feeding my family well, eating tasty, sustainable and ethically sourced products!
Love your blogs. They inspire trust and loyalty.
[…] Love Sasha’s Fine Foods - the only place I trust to purchase our meat from.
We love Sasha’s Fine Foods and have recommend to all our friends/neighbours. The delivery staff are friendly too! […] Love Sasha’s Fine Foods - keep doing a great job! Izmar is so kind - we love seeing him when he delivers!
I love Sasha's Fine Foods. I am a new customer and very impressed with your dedication and commitment to sourcing. Thank you for providing an option for my family to choose well sourced, sustainable products that support ethical production. It is such an important service you are providing. […]
I love your meats. And if you are thinking of expanding, please don't stop offering the same high-quality meats you started out with. I would hate to see you dilute your core offerings. Also, please offer flank or skirt steak...it would be nice to have some less-expensive, versatile cuts of meats. And, I would love to see more seafood/fish variety.
Love Sasha’s Fine Foods. Thanks!
I love your vision and attention to detail. We have been ordering for 2-3 years and we are so happy we found you!!
Keep up the good work!
We find Sasha's Fine Foods to be the best online food supplier in Singapore.
I don't trust a grocery stores origin, Ethical or sustainability or freshness. I won't buy fish anywhere else but Sasha’s Fine Foods.
I really like to read the articles from the founder. It gives me a feeling of reassurance that the suppliers are carefully selected and there is determination to procure ‘clean’ products. As we are raising 3 young children high quality food is our priority. Although I do find that the price for such products in Singapore is really high compared to other developed countries.
I do appreciate all the effort in bringing us safe and clean food!
Thank you for sourcing the products that you do.
I’m vegan so I’m no longer buying meat from you, however my family are pescatarian so you are the only place I will buy fish for them from as I’ve read the info on your website about where & how they are sourced.
Very happy so far with the products and services provided.
Overall, Sasha would be my favourite place to shop followed by meat club.
I recognize that it is costly to ethically source and provide high quality products. But it remains a fact that these products are simply expensive to buy. It’s not easy or feasible for all families to buy the best quality and most ethical food. It's not your fault - you are doing a great service. Thank you.
I am a net promoter of Sasha’s Fine Foods and I recommend the service to friends regularly. I would like to buy more fish but some of the frozen fish we have tried before was not very tasty. Overall, I like the concept behind Sasha’s Fine Foods and it is important to me to understand the origin of my food.
I just want to take a moment to express my gratitude for the quick, nimble and friendly way you guys handled my order! The additional burger patties and sausages arrived and were greatly enjoyed by our guests at the BBQ who had previously never heard of SFF (and now they have!). Your delivery man was also incredibly polite and lovely! My husband and I are so taken by the service, we’re committed to spreading the good word about both the brand and its great produce!
I love your re-branding and website - I have been ordering for maybe a couple of years, and I love seeing the range growing, the way you carefully choose your suppliers and share the information with your customers, as well as the attention to sustainability. It gives me great confidence in the product I am buying, and the satisfaction that I am feeding my family with good stuff while looking after the environment. So a big thank you for your work - really appreciate it.
First of all huge congratulations on the launch of Sasha's Fine Foods, secondly thank you for the wonderful customer service you always provide.
In my haste of ordering yesterday I clicked my old address, I got a call from the driver saying he was outside, it then dawned on me. "Don't worry just SMS your new address not a problem". He then arrives with his huge smiles and delivers all goods into the kitchen. No grumbles just lovely smiles and chit chat all the way. Apologies and thank you again to all staff such a great company to deal with!
A very happy customer.
Given I have tasted a few [turkeys] over the years I don't think I can remember eating a better bird.
I am glad I followed the instruction to the letter as it cooked so quickly and effortlessly I was nearly caught out on getting the veg done in time.
It is already on the Christmas list for next year.
I previously ordered your products via Red Mart. However, after several mess ups and non-delivery of your products, I decided to reach out directly to Sasha’s Fine Foods.
I absolutely love your salmon, chicken and sausages (Cumberland’s are my kids favs). The online ordering process was easy and quick. I had a question regarding delivery and your office staff were super polite and helpful when I called. Sanusi was absolutely fabulous…incredibly polite with a happy, bubbly personality. Delivered my order into my kitchen and counted everything in front of me. And presented me with a signed ‘thank you card’ for my order.
The whole process was awesome that I felt the need to write and let you know. My family are looking forward to trying your other products. Take care and Happy New Year!
..I want to pass along my praise for the vacuum packaging on the fresh chicken breasts I just received. I usually use a little and freeze the rest of my order. This packaging means much less waste, as I don't have to repackage from the cello wrap and foam trays I used to get. I also want to compliment the delivery man. He was pleasant and friendly...a great ambassador for Sasha's Fine Foods. Thanks for continuing to provide such good service!
...My cousin brought some of your sausages and salmon to a family gathering last weekend, and to be honest, we have talked about nothing else since. Your sausages have been on my mind!! I believe they were the small pork chipolatas; they cooked up white, so I can’t tell which they were. In any case, they were delicious and we’re looking forward to placing an order with you once my hubby has the opportunity to browse your website. My (expat) family is temporarily here, and the sausages and fresh salmon offer a taste of home (Florida/Virginia) for us.
Thank you so much for bringing this beautiful salmon to Singapore, it is truly best fish ever. We started with beautiful sashimi, sliced to perfection with Japanese knife and served with organic soy sauce with a bit of chilli flakes, it melted in our mouths! I have made fantastic Gravadlax using Jamie Oliver’s recipe :
http://www.jamieoliver.com/recipes/fish-recipes/super-quick-salmon-gravadlax/ Unfortunately, I do not have any photos, because it disappeared too fast, pity we couldn’t give the skin to our doggie, due to generous amount of Russian vodka in gravadlax!
Thank you all very much for the past four years of meat delivery. Your service has been wonderful and your products are all outstanding. During that period we literally never bought any meat products from a supermarket, and had many delicious and healthy meals. I felt good knowing I was able to feed my family with many organic and sustainably produced foods.
Thank you! Everything [at the party] went very well. The meats and the food were absolutely delicious. I appreciate your help and the attention to detail. I am sorry to be leaving. We would have used Sasha's Fine Foods over and over again!
Very friendly staffs @ Sasha's Fine Foods. Everyone enjoyed the quality Burrata cheese with Iberico Ham+wild rocket + cherry tomato. And of course the black cow cheddar. Yummy.
We just wanted to drop you a note as not only are we very impressed by the quality of food but your delivery service is also amazing! It is by far one of the best delivery services in Singapore. The driver is extremely professional, prompt, and always has a smile. We just wanted to be sure to say we think you all do a great job & we are very happy customers!
It has been an absolute pleasure being your client over the past few years. As I've said to you before, the quality of your produce has been first class from day one and even though you have expanded your business, your quality has remained that way. Thank you for taking the time to source your produce and provide it to us at reasonable prices. As you have grown, you have obviously carefully chosen your staff to reflect your friendly, customer comes first, excellence in service and produce mantra. I wish you all the very best in 2015 and beyond..and particularly a Merry Christmas.
Finding this has been brilliant! Convenience is one thing but the quality and produce is what is really important. My wife actually saw the truck downstairs and the driver gave her a flyer - so yes, very effective indeed. We're slowing working our way through all the products - the kurobota sausages were fantastic and the chicken is a big plus (way better than what's on offer elsewhere). The meatballs were really good. I've told about 7-8 people about it - you only get that with a great product(s).
I keep meaning to say to you that one of the things I love about Devon is knowing where all the food I buy comes from. It used to depress me coming back here [to Singapore] and thinking of all the junk that was in the meat and fish we all ate - but not any more! It cheers me up no end so thank you!
Just wanted to let you know we had your salmon last night and it was truly amazing, coming from Denmark we are used to good quality fish and this really met and went beyond our expectations. Thanks a lot!
Thank you so much for your quick and customer oriented response and action. You do not always meet such customer service in Singapore, so this is truly appreciated! By the way - everything we have eaten so far has been just wonderful. Much better quality and flavorful than what you normally find around here. GREAT.
Had your beautiful leg of lamb for Christmas Day lunch and it was AMAZING! Look forward to tasting the rest of my order.
I am very happy to have all the meat-fish delivered at home and the quality is excellent! For us is also very important that the meat it is hormone and antibiotic free. This time I am trying the Barramundi, I cannot find very good fish near… compare to where I am from in the North of Spain where we eat lots of fish. Furthermore it is so convenient no having to go to the Butcher, with the bag, and run home with all the stuff. The website is super easy to use and you can place your order in five minutes. Thank you!!! and have a great week, Belén
If Carlsberg had an advert for steaks, it would use Sasha's Fine Foods' steaks.
Your lamb racks are unbelievable. Never have I seen my whole family devour a meal so quickly - and greedily I might add. There was a fight for the last one!! Thank you, utterly delicious.
I want to say how pleased I am with your service and quality of meat. We had roast chicken last night and it was delicious. I feel good I can feed my family chicken that is healthy for them! So thanks again
Mmm let me think about this. Do I go to a shop and buy my meat and seafood that could be pumped with anything and I have no idea where it's come from or do I shop with Sasha? No brainer. Great job Sasha
The lamb was great thanks, we all agreed it was the best we had tasted in a long while. Also, the recommendation of the Feta was spot on! Many thanks.
Have just finished a BBQ where everyone was raving about the meat. Thank you for some of the most tender steaks we have had for ages.
Your new Jamie Oliver approved" fresh chicken is exceptionally good. So fresh, so tasty and we love the large variety that you offer. It's such great value too, what's not to like??
Many thanks for the yummy recipes you send out, it's great to get some new ideas for supper and they are always really tasty and easy to prepare. I tried Bill Granger's Honey, Lime & Paprika Chicken this week and it was a hit with the whole family so please keep them coming!
I can't say enough good things about your product and service and have been raving about my latest delivery. I was in heaven last week when we had your gorgeous chicken!!! LOVED it.. A million miles from the chicken I had been buying previously. Looking forward to trying your new fresh chicken too.
Thank you for the mouth watering lamb roast! Absolutely divine
We marinated the T-bones with your recipe and barbecued them on the weekend. They were simply divine, even when we ate the left-overs cold! The meat was tender and velvety, and simply bursting with flavours. Thank you so much for bringing this wonderful produce to our door steps!
Thank you so much for providing a service that enables us to eat quality meat knowing where it comes from and what we are eating makes all the difference. Most importantly, to the best of your knowledge the animals have been treated well.
I collected my lamb on Friday. A quick note to say, it was absolutely delicious, so succulent, without question the nicest lamb I've had in ages. Although not the dinner party as planned, my family and I were most happy to enjoy it instead.
The roast chicken was absolutely delicious - so nice to see actual goodness coming out that I could use to make gravy. it was so good it didn't need embellishment. Count me in as a long-term customer.
Gong Zi Fa Cai ! Just wanted to let you know we BBQ'd the beef last night. It was delicious and tender. Really fab. Best steak I have had in a long time and I was very pleased to serve it to my guests. Well done and thank you.
Possibly the best lamb I have tasted since leaving New Zealand 3 years ago. I just wish I'd found you sooner. Thank you so much, my next order has just gone in.
OMG had your tenderloin on the BBQ tonight, rare, thin sliced - amazing!! Not a morsel left between 6 or us. YUM!!!! Will definitely be putting in an order this week. Also did your chicken with mozzarella, tomatoes and Parma ham on Tuesday - but with Annabel Karmel's easy tomato sauce - Fabulous!!
I initially ordered from you because I won a Sasha's Fine Foods voucher. Thank heavens for small mercies. The chicken and sausages were amazing, the best by far we have tasted here. The lamb racks were to die for. We are hooked and will be ordering regularly!
In two words…..bloody delicious!!! By far the nicest chicken I have tried in Singapore….!!!
I just died and went to heaven with a plate of your lamb racks and goat feta. Next week's delivery cannot come soon enough.
Well finally, decent duck in Singapore. And not just decent duck but probably the best duck I have ever tasted - so succulent and not fatty at all. High praise indeed from a meat lover whose favorite meat is duck. Keep doing what you do Sasha and bringing us exceptional quality produce at affordable prices
The New Zealand Beef Tenderloin was fantastic. World class! Thank you!
I don't often bother to write comments but feel compelled to tell the whole of Singapore about your pork loin. OMG it's absolutely delicious. Pork is obviously very easy to find in Singapore but I have never tasted anything like this here. Juicy, tender, succulent... and did I mention the flavour? You can tell these animals have been well cared for. AND you are cheaper than anywhere else. Keep it up Sasha, your products go from strength to strength.
The olives and feta were wonderful, even for some leftovers after one week. Just had the truffle salt with beef on Sat. Heavenly.
Your produce hardly stays in my freezer. They transform into the most succulent and delicious dishes within days. Even M is now a lamb mince" convert!"
Just ordered some more chicken... Steve and the girls said it was just like eating the chicken in France ! Once again Sasha you have brought in a product that is better than anything else available in Singapore :)
We had the lamb sausages for dinner and they were delicious. A real comfort meal with mashed sweet potato and home made tomato chutney!
I just had to tell you how DELISH the beef was we ate tonight!! OMG......the flavour was excellent!
Sasha I have to say I am thrilled to have found excellent lamb here in Singapore. Having grown up on a lamb farm in Australia and continually bringing my father's lamb back after each trip home for the past 12 years, only because I have been spoilt with quality and not able to buy that quality here until I found Sasha. Thank you so much for excellent quality and service!
We've just finished dinner - having cooked the butterflied lamb on our BBQ. All I can say is...amazing!! The lamb was so tender + flavoursome - it melted in our mouths. It most definitely was the best lamb meal we've had since we moved here 3 years ago! Thank you. Cheers.
It is an understatement to say that I enjoyed the lamb. The cutlets in particular were probably some of the tastiest and succulent I have ever tasted - having recently returned from New Zealand that says quite something! On this particular occasion, New Zealand lamb beats Welsh!! They don't need much cooking and there lies the secret to their tenderness.
I have to tell you, my biggest foodie friends LOVED the lamb. Highlights were the cutlets and tenderloin steaks.
CHEAPER THAN THE BUTCHERS & SUPERMARKETS. WHAT A FIND!!! Thank you Sasha.
The best lamb I have ever tasted. It melts in your mouth & the taste is unbelievable. Thank you for reminding me how good lamb can be!
The butterflied leg was delicious and so easy. We simply rubbed it with tons of garlic & olive oil & popped it in the oven. We sliced it and enjoyed every morsel with a huge Greek salad and fresh bread. The men, kids (& ladies of course) adored it.
I'm so happy to hear Sasha's Fine Foods are getting more and more orders. You all deserve that! The quality of meat and delivery has always been excellent. And my family & I really appreciate the work you and your team have put into this. :)