There is widespread news coverage today in the New Zealand media about a consumer scandal in which a number of well-known egg brands have been selling products labelled as free range when in fact they are cage laid - a good example of customers unwittingly being sold a product under false pretences. The brands involved so far include Farmer Browns (a brand widely sold here in Singapore), Woodland and Palace Eggs who were purchasing caged eggs from a wholesaler and selling them on to the public as free range.
It's worth stating that under current guidelines imposed by the Agri-food and Veterinary Authority (AVA), free-range eggs are not allowed to be sold in Singapore, so anyone claiming that's what you're buying is misleading you. It's also an opportunity for me to reassure you that our Nature's Best Eggs, also from New Zealand, are raised without antibiotics and are 100% cage free, which means the chickens are raised in natural surroundings with plenty of free space to cluck and roam around; they are not raised in small, cramped areas - I can attest to this having spent time with Graeme and his team at the farm in New Zealand and seen first hand exactly how carefully they operate. It also supports my strategy for ensuring the safety and provenance of everything I sell.