Announcing Big, Exciting Changes At The Barbie Girls!

Announcing Big, Exciting Changes At The Barbie Girls!

I am really thrilled to share some very exciting news about The Barbie Girls.

After many months of planning, I have taken the decision to re-brand the company, effective from this coming Friday, February 10th 2017 at which time we will become Sasha's Fine Foods.

My decision to re-brand was taken for a few very simple reasons. When I set up The Barbie Girls in 2011, my focus was on sourcing high-quality meat and fish, the kinds of produce I myself would want to cook for my family, either in my kitchen or on the BBQ (hence The Barbie Girls). It was the perfect name choice at the time, playful and, at the same time, focused on quality food. The brand has been hugely popular and set us apart from other butchers and retailers; our name was something different that our customers had no problem remembering.

But five years on, I began to see that my customer mix was changing with many new shoppers coming to us from an increasingly diverse range of countries with ever broadening product preferences. Not only did I need to adapt the business and product range to suit the changing landscape, I saw that I also had to decide if The Barbie Girls was the right name for us moving forward. The word “Barbie” gradually felt less relevant, as our product range expanded well beyond meat for the BBQ.

After much research and reflection, I decided to create a brand that did exactly what it says - Sasha's Fine Foods is a simple way to communicate the highly personalised nature of the company and the simplicity of what we do. It gives me the best platform to talk to customers about our diverse suppliers, my experiences travelling, understanding the source and provenance of the beautiful food our producers supply, cooking at home and learning about the food world.   

But this isn't just a name change. We have been working hard to create a beautiful new website that is easy to use and simple to navigate. We will now save your shopping history to make re-ordering your favourites really easy. You will be able to 'file' interesting products you might not need immediately but would like to try down the road and we have introduced a fabulous 'recipe finder' which gives you a huge selection of the finest recipes in the world along with detailed nutritional information. We have also overhauled our Loyalty Programme to make it much easier to track and redeem your Points (you will be also to see your Points in your cart and redeem them against your order before paying).  

My objective is to provide you with a brilliant on-line shopping experience, superb products, continued personal service and relevant news and information. I believe Sasha's Fine Foods as the new brand, supported by our lovely new website, will deliver exactly those goals.  

We will launch in a few days and I will drop you a note to let you know we are officially 'live'. You won't need to make any changes to your account settings with us. It will be business as usual (only better!). 

As a small business owner, I am truly grateful for your ongoing support, and look forward to your feedback in due course.

Kind regards,


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